12 June 2012

H&M-argiela

If you've been reading my blog for sometime, you'd probably notice my love for Maison Martin Margiela in the captions of my outfit posts as it is one of those strong "niche-brands", and even after the elusive Belgium designer/founder left office back in 2009, I've still made my pilgrimage to his atelier to hunt down some conceptual show pieces (if you recall my ivory/blonde goat hair gilet). So I was just as shocked as most people to find out today that Maison Martin Margiela will be next in line to collaborate with high street giant H&M. I'm not at all excited to see what they'd come up with because there's so much damage being done to MMM through this collaboration it's not even funny... Danica Lo retweeted "This hurts my soul" in reference to many fashionista's tweeting about how a mass collab would "seem antithetical to everything Margie is about and would take away from it's special-ness and it's in-the-know niche status." I totes agree.

If it does happen, and I fear it will... I'm gonna be like that little kid in the corner of the sandbox with fingers plugged in his ears and eyes pinched shut repeating "never happened, never happened, never happened..." denying this collaboration. Why am I so against this? Well.... Have you seen how people treat the collab clothing at H&M? They treat these like can-foods during hurricane season... grabbing, fighting, pulling them apart like wild animals. Sometimes, these H&M collaborations just seem like double-barrel gun pointed straight at a random designer's head. Boyyyy..... I'm just glad Martin left, he's the smartest one of all who knew when his time was up to never feel the sting.

20 comments:

  1. This comment has been removed by the author.

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  2. as much as i've loved previous H&M collabs, i agree that this MMM collab is kind of going down the wrong path... i mean. MMM just isn't that type of label to do this type of thing.
    oh well, i think we'll all see this more of an H&M thing that MMM helped out with, instead of a major MMM thing that ever happened!
    http://blushandbrunch.blogspot.com

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  3. Amazing DIY!!! Well done!!! Like your blog a lot, check mine we could follow on GFC and/or Bloglovin!!! xoxo from Rome

    www.rockandfrock.com

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    1. DIY? What blog post are you reading?

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    2. hahaa, totes hilar... yeah those photos were my "DIY" pics alright... lol

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  4. As snobbish as this is gonna sound, I feel exactly the same way I felt about the Lanvin for H&M collab - I think it cheapens a brands image, but I can't do anything about it so I wish good luck to all the people who are happy to stand in line for hours...I on the other hand can afford real Margiela and real Lanvin, so I don't care at all about a single piece. These collaborations tend to be watered down, bad quality versions anyway. Never any groundbreaking pieces.

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  5. I'm equally horrified, for various reasons. My major concern is the whole quality issue. Putting the crazy artisanal collections to one side, most MMM pieces are very simple in their design and can only pull it off because the fabrics, leathers, metals etc are so gorgeous. Once you start making minimal clothes in cheap fabrics...Eh, what's the point?! Having felt how horrible the plastic coated fabrics at the Marni H&M collaboration were, I can't see how they are going to make this work.

    In general, I'm also getting bored of these collaborations. The first few times it was kind of exciting but now I just feel sad - people are duped into spending more than high-street prices on clothes which are still only high-street quality, just with a "designer label" whacked on. Do they honestly think Rei Kawakubo designed the Comme collab?? People think it's great because they can finally afford "designer" but if I were strapped for cash, I'd rather track down discounted mainline pieces somewhere like Bicester Village or at a sample sale, which are out of season but good quality, rather than go for these overpriced diffusion lines.

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    1. my thoughts exactly on the whole quality issue, minimalism and cheap quality is just gonna be cheap overall. yea the marni ones were gross... yuck.

      i know, we're all bored of these collabs, i can't believe people who are into fast fashion yet long for high end stuff wouldn't do their research on getting better quality stuff that is still affordable by doing a little more hunting, even online shopping like YOOX can sometimes have surprisingly cheap high end past season pieces.... how ironically depressing this whole mentality can be..

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  6. what Duck said! I did write a scathing comment about how it totally devalues the brand on a Hypebeast photo of the collection advert on Instagram but deleted it almost immediately for fear of being harassed by dumb people who can only afford H&M anyway.

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  7. ...sorry forgot a couple of points: the thing is I feel bad for Margiela if he has been reduced to doing a collaboration with H&M in a way, and I don't see how the pieces are going to be at all exciting - what is special about buying an H&M white t-shirt with Margiela written somewhere on the inside of it? I can't say I liked anything from the Versace collaboration, and the Marni stuff was totally boring. Disappointing :-(

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    1. i feel bad too that margiela reached such a point of desperation, it's funny how people use the word "COLLABORATION" as a euphemism for "BAILOUT".... good point archie xx

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  8. I think it's amazinggggg :)
    There's a GIVEAWAY WITH CHANEL on my blog >>

    http://www.acupofashion.com/2012/06/chanel-giveaway.html

    I'm waiting for you!! :)

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  9. what i can say...CANT WAIT!)))

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  10. I agree with what you're saying, its hurting their image etc, but their image has already been hurt by Margiela actually leaving himself.

    The collections haven;t been the same since and they have been suffering. Appealing to a new generation and getting a new market on their side is going to make them a hella lotta money.

    this doesn't mean I'll be buying it you understand just that I can see why they're doing it.

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    1. haha, yeah i get what u mean, it's double hurting their image. but i guess the silver lining is the whole "bailout" concept that's gonna jumpstart their business back to life again, even though it means replacing margiela's original atelier styled construction and cool fabrics with cheap biodegradable materials that disintegrates the moment the sun hits it...
      i love ur last line, it sums up how we feel: 'we understand, we just don't condole.'

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  11. i get what you're saying :/ Im always disappointed with the hm collections anyways..
    All art is quite useless.

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  12. Martin Margiela! So proud to be Belgian ;-) haha!

    -Men Trend

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  13. I happen to like the idea that fashion isn't an elite thing, but equally the quality and people buying just for the hype and not understanding the brand is annoying.

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Thank you for commenting, I appreciate each and every one of them xx

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